The Evolving Landscape of the MSP Business Report 2024

Market report
evolving-landscape-of-msp-business-2024

Managed service providers (MSPs) are strategic partners to their clients, supporting their digital transformation, while securing them from evolving cyberthreats. While this is still eminent in 2024, MSPs today are juggling technology complexities, more sophisticated threats, and emerging technologies.

In 'The Evolving Landscape of the MSP Business Report', we surveyed 700 MSP decision makers from around the world to learn which challenges and growth opportunities they expect to face in the remainder of the year.

In this report, we highlighted the following key findings:

revenue growth
MSPs expect revenue from managed services to make up nearly half (44%) of their total revenue in 2024.
cloud marketplace
92% of respondents identified cloud marketplaces as a crucial tool for strengthening their go-to-market strategy.
cybersecurity focused
97% of the MSPs surveyed expect to increase their service portfolio with around six new services on average in 2024 with a heavy focus on security.  
cyber hygiene
98% of MSPs believe they need to improve their internal security posture.  
artificial intelligence
Almost 9 in 10 of the MSPs surveyed say they need either significant or notable improvements in knowledge and in the application of AI products/services.   
optimistic
MSPs are demonstrating resilience to overcome expected challenges in 2024.

Download your copy of the report now to learn what your peers are doing to grow their business, while overcoming potential challenges in 2024.

Barracuda commissioned independent market research agency Vanson Bourne to conduct the research upon which this report is based in 2024.

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